The inevitable question – what is PR and why?

The inevitable question – what is PR and why?

I may have been at university for a whole academic year now, but there’s still two questions that I am always asked: ‘What is PR?’ and ‘Why did you choose to study it?’

If I am going to be honest with you all, I’m not too sure why I chose Public Relations! For years when I was younger, I had always wanted to be a teacher, then it was a graphic designer, next a web designer and now it’s PR. So I guess I have always wanted to do something relatively creative. I discovered an interest for the media when I started a Media Studies course at A level. From that moment on, I knew I was interested in the world of the media, I just didn’t know what part of it. Being able to study it enthused me to find out more about how the industry worked. When I started looking at universities, it was between Marketing and PR – the open days made up my mind in the end!

I’m really glad I chose this course though. When I applied, I had a vague understanding of the industry and course content but I did not really know what to expect. Even when I started, people would ask me what PR was and I would laugh along with them and explain my vague definition when realistically, I didn’t really know. Even now, after a whole year studying PR, my parents still ask me what exactly it is I study! I am still finding out things about the industry myself and I guess that is what it is about. It’s a fast paced modern industry that is constantly changing, but an act that is crucial for organisations in today’s society. What I have learned so far never fails to intrigue me. I had never considered how much PR we consume daily and the amount of psychology that is involved.

So finally, why PR? An industry that is fast paced and constantly changing excites me. Being able to be part of a team that is representing an organisation is so important and the idea of creating campaigns for them interests me. I can’t wait for the day that I can see my work in the media. It’s a huge industry that I am only just beginning to discover. Studying what I enjoy means that I am able to understand the processes better from a consumer to organisational level and finally, what makes a good campaign. First year alone has provided and uncovered skills that I didn’t realised I had or was any good at. And without sounding absolutely cliché, it’s really opened up my eyes to the power of the media and the new world of Public Relations.

To top it all off, university life has been amazing. I’ll leave that one for another post! But I know for sure, I am very happy with my choice.

Keep up to date with my blog as I will be blogging next week about my first week of work experience at a top London PR agency!

Luce xo

(P.S – If you want to know more about what exactly PR is, read this post – it was one of the easiest ways to explain to my parents what exactly PR is! Click here to view the post)

 

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