I was so excited when Satyen Dayal agreed to take part in my #ThursdayThought series. Satyen is a Senior Director at Edelman, London. He studied on the BA Public Relations programme at Bournemouth University before heading into the PR industry. He now holds over 15 years experience in the industry, working in the tech space whilst aiming to ‘champion digital transformation’. This week, the topic of my mind was social media and influencers in PR. Social Media is continuing to grow and I was intrigued to find out what Satyen thought this meant for PR’s future. Not only this but seeing as Satyen is a Bournemouth alumni, I was intrigued to hear what he loves about PR and his top tips….. LE: How has social media changed PR? Satyen: Our social media lead, Matt Carrington recently reminded us that social is “all about the audience”. For me, this is one thing that remains…

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