#ThursdayThought on the future of PR with Molly Aldridge

This week on #ThursdayThought I am joined by Molly Aldridge, the global CEO of M&C Saatchi Public Relations to talk all things ‘future’ for the PR industry. Molly Aldridge is the Global CEO and Co-founder of M&C Saatchi Public Relations. She joined the agency with the international remit of continuing to grow both the UK and global PR expertise across the group worldwide. The agency is now operational in ten markets. She has big agency experience including Cohn & Wolfe, Hill & Knowlton and Weber Shandwick, and was previously the Global MD of Slam within IPG, which she set-up in 2006 resulting in a global network operating in 15 markets with more than 100 employees. Molly has 20 years of experience working with big blue chip companies across the consumer and corporate sectors including FMCG brands such as Coca-Cola, The Body Shop and Orange alongside luxury goods and premium products for example Nespresso, Russian Standard Vodka, Lotus, Beats By Dre, Disaronno Amaretto, The Palladium Alliance, W hotels and Wedgwood. Her strengths lie in building strong consumer desire for brands via strategic insights resulting in engaging creative platforms – targeting the right audience with compelling content relevant to their lifestyles via celebrity partnerships/ambassador programmes, bespoke events and the right story. The topic that is intriguing me the most at the moment is one I have touched upon previously in this series, the future of the PR industry. Last month, M&C Saatchi PR rebranded to M&C Saatchi Public Relations because the meaning…

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