‘Why would you want a career where everybody hates you’: PR’s PR problem

Ah, this chestnut. I’ve been waiting to write this post for a while. After revising for an exam about spin doctoring, and seeing conversations on Twitter, I decided it was time. Public Relations is ‘one of those’ degrees which nobody knows anything about or they have the completely wrong idea of what it is. It is just the way it is. A couple of months ago, I was having a conversation with somebody about where I study, what and why. A totally innocent conversation you can imagine….until I mention the words ‘Public Relations’. He then responds with ‘Why would you want a career where…

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Time for a change

LifeofaPRstudent is gone and LucyEmily.co.uk is finally here. I’ve been thinking about doing this for a while (let’s face it, it is all a bit confusing!!), but I finally plucked up the courage and have done it. I have changed my blog over. I have loved blogging for the past 6 months. It has given me such an amazing platform to share my ideas and write about what interests me. I have connected with some amazing people and my knowledge of the PR industry has grown. The best part about it all is the fact that people have been reading…

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It’s all about brand consistency

I am not going to lie, this topic has been getting at me for a while. Call me a geek or whatever, but I am fascinated by social media. From a PR angle, it really interests me how important it has now become to have a good reputation online. But it is offline where things seem to be inconsistent. So maybe this post isn’t a rant but merely an acceptance of change in how we all see brands and how important reputation is. PR helps to get people involved in and talking about brands. Some content and activity even encourages you…

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The big debate – is a PR degree really worth it?

Is it necessary to have a PR degree? This is a debate that will be happening next month and as you can imagine, this has started to trouble me slightly. Am I really spending £9,000 a year and four years of my life for something that I don’t even need a degree for? Now you can see how this troubles me. I’m not going to lie to anybody but I wasn’t entirely sure what PR was when I started University. ‘Public Relations – ah, relationships with the publics a.k.a consumers, got it’. Saying this, even now I am sure some of my closest…

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Happy New Year to me: placement success….

Big news for the blog this week. After many trips up to London, interviews and interview prep, I can finally say that I now have my placement. After spending a long day at L’Oreal’s HQ in London I am lucky enough to have landed myself a PR & Comms Internship. I still can’t quite believe it. It hasn’t truly sunk in yet. I have been dreaming of a PR internship in London for so long and now I am achieving my dream – it doesn’t seem quite real. It is still hard to believe that I am going to be working…

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