A letter to my first-year self – what my degree hasn’t taught me

No matter how excited I am to start my career and finish University, there is a part of me that is almost sad I’m leaving a large part of my life behind. I started University four years ago in September (which makes me feel really old) and when I sat in my very first lecture on my first day I really wasn’t sure where my future was headed and where my degree could take me. I had a million thoughts going around my head, have I just signed up for four years of education in a subject I might not…

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Why everyone needs someone to look up to – a bit of motivation

Recently I went back to London. For those of you who know me, it is a place that holds a special place in my heart after living there for a year. It is a place where I was inspired and discovered so much about myself but a place that gives me life. Before the visit, I was feeling a bit deflated. I’d just finished first semester and worked the hardest I’ve ever worked in my life. In all honesty, I’ve found final year a lot harder than I expected. I was working all hours of the days and nights just…

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Keeping it real: trends to watch out for in 2019

Another week, another influencer marketing post for you all! This one is looking into the future and what trends we might see this year. Woah, hold up, say all that again? Around the start of every year, you will find people predicting where they think the industry will go and what might happen. I’ve never really done a predictions post before and in all honesty, it is a tricky one. The industry moves so fast and I am so new to it to be able to predict what I think may happen. So instead, I’ve had a good read and…

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From FYRE festival to influencers being called out – what does this mean for PR?

It’s no surprise to anyone that the influencer landscape is going through a weird time surrounding its credibility and transparency. Over the last few days my timeline has been filled to the brim with endless stories on advertising guidelines and the so-called ‘Fyre festival’. I honestly had never heard of the ‘Fyre festival’ until recently and when I realised there was a Netflix documentary on it, I knew I needed to watch it. Seeing as the festival was such a huge deal online, I’m surprised I missed it. At the same time the guidelines for influencer marketing have become stricter…

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Living life through ‘the gram’ – tips for a less ‘social’ life

It’s 11pm, I should be writing an assignment or doing the million of things on my to-do list but no, like most evenings I’ve found myself doing the daily marathon going from Facebook to Twitter to Instagram etc, scrolling the next hour of my life away. Pure procrastination to get away from my essay, there are plenty of other things I could be doing with my time. But it made me think about my own use of social media. For those of you who’ve been following this blog for a while, you’ll remember my two old posts about a similar…

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