‘Be humble but most importantly be YOU’ says Chris Owen who kindly took part in my #ThursdayThought series this week. Chris is Director of Tech & Innovation at the global M&C Saatchi PR. He has been nominated for and won many prestigious awards whilst looking after clients in the B2B and tech space. I was really excited to interview Chris on a topic that has been bugging me for a while. The topic for this week is why don’t more PR students and budding PRP’s use social media to network and ‘PR themselves’? Is there a benefit to making the most of social media? I sent this idea to Chris and asked for his opinion on social media use and how important it is in applications. LE: How important is it to you for any job applicant to engage with PR/Media on social media? Chris: In my opinion, especially for tech PRs (the sector I specialise in) I think it is imperative. It builds relationships beyond simply pitching ideas and to clients; you become known and you strike up a genuine friendship and connection. I can’t say how effective it is in other sectors, (and let’s not forget that a lot of influential Twitterati are tech-heavy), but for where I focus, I’d find it imperative to show you know how to engage and form such key connections. Also, while we are about so much more than ‘just’ media relations, influencers are a core part of our job – why *wouldn’t* you build yourself…

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