I am not going to lie, this topic has been getting at me for a while. Call me a geek or whatever, but I am fascinated by social media. From a PR angle, it really interests me how important it has now become to have a good reputation online. But it is offline where things seem to be inconsistent. So maybe this post isn’t a rant but merely an acceptance of change in how we all see brands and how important reputation is. PR helps to get people involved in and talking about brands. Some content and activity even encourages you to go there. Brands are having to become much more accountable for their actions because it can all be seen across social media. Social Media has become part of everyday life with many of us using it as a way to vent our feelings about the woman who pushed in front of us in the queue at ASDA or to watch that VINE of the cat going mental. Brands have to be more accountable because of this. Not only this reason, but for the fact that social media has become the way to complain. Think back to the last time you had a bad meal at a restaurant or had bad customer service….you are more likely to tweet them or give them a bad Trip Advisor score than saying something to the staff. Yes, there may be times when people do speak up but it has become a norm for people to use social media as a…

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