Placement diaries: building a future

Placement diaries: building a future

So here we are, finally another placement update. There won’t be many more of these because I finish this amazing experience next month. Sorry what?! I have very little time left until I have to leave this life and I’m not sure if I’m ready to accept that quite yet. This year really has flown by. It’s crazy to see the difference in myself from just one year, I was a completely different person. I didn’t know what to expect from my first ‘proper job’, let alone a job at L’Oréal. The thought of working at such a beauty powerhouse excited me but at the same time it scared the life out of me.

Spending one year on placement has been a crazy mix of emotions but it has been the best year of my life. I’ve grown so much in myself, learnt an incredible amount and I’m so proud of where I am. I feel so comfortable with this aspect of life, the 9-5 day to day, beauty PR, London life you name it but as hard as it is to accept, I do have a degree to finish off.

Taking it back to the start / in-house vs. agency

With so little time left, I’ve been reflecting on the first few weeks of my placement. To be honest, they still feel like such a blur because there was just so much to take in. But the one thing I do remember is the current intern at the time telling me that it would take me six months to fully get into the job. I remember thinking at the time surely it won’t take that long? But looking back, I can totally see what she meant. Firstly, it being my first ‘proper’ job in PR meant I had a mountain to learn but also understanding such a big global company, what happens within it and your role within that takes a while. Before this placement year I’d only had two small work experience placements, both agencies compared to being in-house now. I’d heard such varied things about the agency vs. in-house environment (In-house just means you work for the company themselves or whoever owns them, not an agency working for them and other brands!). I can happily say I’ve loved my in-house experience so far. I work across six brands so think I definitely get a broad view on the division and my jobs across those brands can really vary, there isn’t a real day to day! I’ve found it amazing to be able to see what is happening cross-functionally from Marketing to Supply to Commercial in launch phases to day to day brand management. Seeing a 360 view has helped me see the bigger picture to what I do. I hadn’t considered how I would need to work with those other functions. I love being able to see where the decisions and plans are made and implemented. That’s not to say that you wouldn’t get to have such a good experience at an agency but I think for me, being so early on in my career being able to see this now has really helped my understanding of the industry and brand management. And then being here for a whole year means that I have been able to get involved in projects and see them through in this environment.

My knowledge of PR and the beauty industry has grown so much this year and it has made me fall even more in love with this sector of PR. I have a passion and love that is being fuelled on a daily basis. And then to top it all off, I get to work in a team with people who are unreal at their jobs. I definitely feel like I’m learning from some of the best and can only hope that one day I can be as good as them.

How do you sum up four and a bit months in one post?

I’m not sure how well I can sum up all that time but I’ll do my best! 2018 is flying by but what a year it has been already. I’ve seen a new brand launch in the UK, several product launches, events for my brands, events for other brands, worked on some amazing projects and made some amazing memories whilst crossing more off the ‘London bucket list’.

Launches, all the launches

It’s not every day that you can see a new brand launch let alone a new one within the L’Oréal group portfolio. I deal with established brands on a daily basis but how did they get so established, how would you launch a new brand PR wise? How do you introduce it to UK press and influencers, how do you build brand awareness and love, just how do you do it? Seeing this brand launch and develop has been so interesting to learn from.

And then I’ve been to two more dreamy events launching new / improved products. There have been times this year when I’ve sat back and thought is this really my life? A year ago I was just a normal University student from a sleepy country town and now I’m doing this. Spending time with incredible influencers and journalists at incredible venues, it’s a world away from this time last year. You read titles like Grazia and Vogue and follow these influencers but never did I think one day I would meet them let alone have dinner with them. And never ever did I think some people would even recognise me and the brands I work for. I think it’s so easy to become ‘used’ to something but I’m so lucky to be able to do all this.

And then to top this all off, I got to go to a press event with Maybelline. Yes, I hear you say you don’t even work across that brand. No, no I don’t. But being able to see that type of event work for such a huge, mass brand was amazing and I had the best night. It’s completely different to the brands I work on and a completely different style to what I have seen before but so interesting! It’s weird how you can become so immersed in a job but I’m so lucky to be able to say I do what I do and love it.

Exploring London

I always said I wanted to make the most of London whilst being here but I seem to have forgotten about my ‘bucket list’. So I am determined to make the most of the the last month in this amazing city. London feels so much like ‘home’ now and I will be so sad to leave our little flat. I love the life up here, it’s going to be a complete contrast going home during summer..!

Building my future

With so little time left, I’m just trying to make the most of every opportunity that comes my way. I feel so grateful to have had this year so I plan to make the most of everything. I get to visit Facebook twice in one month which I cannot wait for. Learning about Instagram all morning = dreamy (yes, that counts as work!).

Life sometimes takes a turn

Although, not everything turns out as we’ve planned or wanted. Not everything is as perfect as it looks on social media. The past few months have thrown a few curveballs out there and you could say there’s been a lot going on. I guess everything happens for a reason though and you’ve just got to find that reason deep down. Times like these just make me more motivated to get to where I want to be. I’m experiencing a world which I love and to succeed in this is all I want. I’ve been able to see what could be possible in a year’s time and I want it so badly.

So here’s to the final month and making the most of the best year of my life.

Luce x


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