From FYRE festival to influencers being called out – what does this mean for PR?

It’s no surprise to anyone that the influencer landscape is going through a weird time surrounding its credibility and transparency. Over the last few days my timeline has been filled to the brim with endless stories on advertising guidelines and the so-called ‘Fyre festival’. I honestly had never heard of the ‘Fyre festival’ until recently and when I realised there was a Netflix documentary on it, I knew I needed to watch it. Seeing as the festival was such a huge deal online, I’m surprised I missed it. At the same time the guidelines for influencer marketing have become stricter and part of me wonders what this means for the Public Relations industry. Hold on a second…what is the Fyre Festival? Before I get any further, for those of you who like me until the other day had no idea what this was, read on. The Fyre festival was a three day luxurious festival for the social elite organised by a man called Billy McFarland back in 2017. This festival was on an island in the Bahamas with an encouraging line up charging up to £75,000 a ticket. Yes, you heard that part right, £75,000 a ticket. With glamorous advertising and influencers such as Kendall Jenner and Bella Hadid endorsing the festival, it seemed like Instagrams ‘dream’ festival. Except this really wasn’t what it was. To start with, the festival ended up being on a completely different island after the advertising commercial broke the conditions of the lease. Whoops. There…

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