Was this week’s Apprentice really PR?

The Apprentice. Let’s face it, most of us watch it. Last week, the ratings overtook the X Factor’s. It’s becoming a firm British favourite. Thursday autumn nights sat watching a group of ‘talented’ business professionals argue over who is allowed to speak. So as you can imagine, I was pretty excited to see that an element of PR was involved in this week’s task. Finally my family and friends may have a better understanding of what PR is and what I want to do. However after watching this week’s episode, the idea my family and friends now have of PR isn’t the best one. If you haven’t watched the show yet, I’d completely recommend watching this episode if you want a laugh. This week, their task was to set up a crowdfunding page, pitch the products and create a PR stunt to create a ‘buzz’ and increase the amount of pledges. Whoever raised the most won. Easy for a group of experts right?! One team decided their stunt would take place in Waterloo Station. So that week, not only did people have to dodge the usual Southern train strikes and the tourists on the way to work, they also had to dodge a group of business men and women from the Apprentice having a laugh in the middle of Waterloo station attempting to create a PR stunt. People miming driving cars, riding bikes and being knocked over by cars. So basically walking around looking a bit weird. I’m in no…

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