#ThursdayThought on the highs and lows of PR with Mr PR / Rich Leigh

This week’s #ThursdayThought is with none other than Mr PR himself (no, seriously). Mr PR (also known as Rich Leigh) founded his own agency, Radioactive PR when he was just 27. He has been listed in PR Week’s 29 under 29 list and named one of the ‘brightest young social media communicators’. On top of this, he also founded the popular PRExamples.com blog and has recently written ‘Myths of PR‘ which is due to be released on April 3rd. This week, I was really intrigued to find out what Rich thought the highs and lows of PR were. I am only studying PR so it is really interesting to hear what industry professionals like Rich say about this. I’ve also included a question on Virtual Reality as I am really intrigued to hear Rich’s opinion on whether this is the future…. LE: What made you go into PR? How did you start off in the industry? Rich: I started out in fitness after school – shortly after dropping out of my A-Levels, I trained as a personal trainer as soon as I realised my dream of playing rugby wasn’t going to happen. I worked as a gym instructor first, then as a PT and a class instructor later. I did that for a couple of years, between 18-20 years-old. And then… the credit crunch happened and the majority of my clients decided I was a luxury.  I knew I’d need to find a real job/career, and after considering the things I was good…

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