Work experience is one of those terms that many people will associate with endless hours stood at a photocopier or a kettle, doing menial tasks for everyone around you and watching from the sidelines. It’s one of those things that is so daunting, but a great way to get an insight into a company or industry.
For the next week and a half, I will be spending time at Frank PR, a top London agency in Camden Town, London.
So week 1, how was it?!
First things first, we have to remember that I am a student who has only just finished a year of University. Therefore, I regularly treat myself to generous lie-in’s. This meant that my new daily routine was a big shock to my system. I have to get up at 6:30am everyday, out the door by 7:30am to commute to London for a 9:30am start. The long commute also means that I don’t get home until 7:45pm/8:15pm every evening (apart from early finish Friday’s!!). So no late nights for a while….
After my long commute on Monday morning, I arrived at Frank’s Camden office about 40 minutes early – it’s all about creating a good first impression! I was so nervous, mainly because I wasn’t really sure what to expect – I had visions of walking in and being expected to write a press release there and then which would have been a challenge on the first day! Luckily, I met another girl on work experience on my way in so we went in together. Having another person in the same shoes calmed my nerves! We walked into the office which was not what I expected at all. I expected it to be a strict office environment filled to the brim with desks. However, I couldn’t have been more wrong. We were warmly greeted into a bright, modern office with a relaxed, calm atmosphere.
After I arrived, I was introduced to a team of around 8 people who I would be working alongside for the next three weeks. I was given a tour of the office (which did include the location of the kettle…!) and it’s such a modern, light, laid back space. It’s not your typical office. Put it this way, their biggest board room is a giant sofa that fills the entire room, a table in the middle and a huge tv – cool right?!
My first task was to fill out a questionnaire about myself and send it around the office so everyone could read a bit about me. I then spent the rest of the day generating media lists for a client and researching blogs and social media accounts that would be good influencers for them. And thankfully, there were no press releases in sight….phew! As the week went by, I progressed and built up my confidence so by the end of the week, I was calling the journalists on my media list about a story and covering reception.
I’m not going to lie, I was insanely worried about how much they would expect me to know. I may be studying PR at degree level, but that doesn’t mean to say that I know much about how the industry works. However, my team could not be any nicer. There wasn’t a solid ‘to do’ list everyday that I had to get done. I was given a task and I completed it at my own pace – there was no pressure for me to know anything or be able to do it super fast as if I’d been doing it for years! I may be brand new, but I already feel like the work I produce is valued and it will actually help the company they are representing. Having tasks to do that will help a client really makes me feel part of the agency.
I know that I have thrown myself at the deepest end as far as placements go, but I don’t regret it. I am learning more and more every day and absolutely loving my time here. I don’t feel out of my depth yet and I am so looking forward to what the next week holds.
So as far as first week’s go, we are doing alright.
(P.S – Sorry for the late post, I’ve had a crazily busy weekend!)